A USER PERSPECTIVE

Unbundling in the UK: IEE One Day Conference
22nd Feb 1999
Professor Stephen Heppell
U L T R A L A B


3 clear reasons why we need
ubiquitous symmetrical broadband communication...

...for students, parents, teachers and learners everywhere.

...what is Ultralab's evidence base?

Evolving multiple media capabilities...

Participation not interaction...

Process and annotation...

..and if anybody tells you: "it's all content driven", or "Prestel and Ceefax were good ideas, this Internet thing is just the same", or "businesses need symmetrical communications, children and households mostly need to receive information so don't need symmetry" or "video on demand trials didn't work because people didn't get the choices they wanted quickly enough" or "why should people want broad bandwidth out of their homes?" or any other errant nonsense remind them:

  • of why telephones, the Internet, CB radio, dtp, cellphones and Minitel took off when videodisc players and CDi didn't;
  • that people are active not passive socially;
  • that learning is through doing not through watching;

then, quickly ensure that you are holding no shares in their companies and bid them farewell...

Stephen Heppell 22/2/99, Ultralab

heppell.net