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A NOTE TO THE READER For those who would rather not plough their way through the whole document, we advise reading our summary of the main arguments and conclusions and our action plan. Th+e reader is also advised to read all parts of this report in conjunction with the companion McKinsey research data. This should help to illuminate the factual and analytical basis for the myriad of what may seem like sweeping generalisations! We have, throughout the text, identified the particular passages and exhibits in the McKinsey document that underlie the report, thus avoiding the inevitable overlap of subject matter between the two. |