History
Features
Details
Q
& As
Timing
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The Steering
Committee will need a small secretariat and an address
(suggest a room at the Department for Education and
Employment or at the Department for Culture?). Committee
members would give their time pro bono but a small budget
for operating costs will be necessary. Millie Mail is a
public service and it is proper that these costs should be
borne by central government.
Members are
characterised below by role with indicative names - no one
has been approached at this stage:
- Chair. Role
is to vouchsafe the independance and integrity of the
service. government liaison (possibilities: Charles
Clarke - minister for lifelong learning, David Puttnam,
etc)
- Citizenship
overview. (possibilities: Fabian Society person, Roy
Jenkins, etc)
- Literacy
overview: (possibilities: any children's
writer)
- Youth appeal:
A TV star
- ICT in
learning overview: (Prof Stephen Heppell)
- Transport
overview: (possibility: Neil Kinnock (European
Commissioner for Transport)
- Curriculum
and standards and overview: (possibility: Prof Michael
Barber, Head of Schools Standards and Effectiveness Unit,
DFEE)
- Sponsor's
overview: (possibility: any Oracle nominee)
- Senior
Administrator (a civil servant)
Local administration
In addition to
the central Steering Committee there is a need for auditable
model of identity allocation. In the Uk the two best records
of children are the school Form 7 'on roll' register or the
Family Allowance register. Some form of local administration
needs to link these registers to the Millie Mail database.
At this stage it is envisaged that this function will be
performed by Post Office Counters with an initial allocation
role and then a secondary role maintaining the register
("I've lost my password"). These secondary services could be
paid for at a marginal cost rate agreed with the Post
Office. Although the Post Office stands to gain considerably
from this new role in cyberspace (so to speak) if they are
not keen we can instead use the schools - advantages:
probably no marginal costs would be charged, allocating
teacher addresses would be straighforward, disadvantages:
makes the system a school rather than a community / family
system and not all children attend school.
Support materials
Millie Mail users
will ideally carry a card (barcoded?) with their identity
(but not password) encoded on it. This would enable them,
for example, to register for additional mailed information
as they visit museums or galleries. The cards are not
essential but if we adopt them they have an associated costs
which may be met by sponsorship?
Millie Mail will
need
- a printed
paper welcome pack.
- an extensive
help area in the Millie Mail web site
it is debatable
whether Millie Mail will need a physical call centre or help
desk - the intention is not to offer service provision
(which is a commercial market we do not want to interfere or
compete with) and is is this "my modem won't connect"
support that a call centre would mostly address. Some
debate is needed here...
Some liaison with
service providers will help them - for example in
programming a Millie Mail pathway into their call centre
response routes
Naming convention
initial debate
over naming convention included that Millie Mail should
include:
- children's
email identity should not include anything that will
become outdated: the school name, the local education
authority, whatever. These attributes will of course
reside within the database so that a school might easily
mail all its students but the principle is that children
keep one identity and it does not change (just like their
real names!)
- there should
be a notion of overlapping communities (school, project
team, class, LEA, sports clubs, etc) with a clear way to
build internal rules and practicies. Thus these community
attributed should be identified but not be part of the
name itself (any more than real names do).
- to
differentiate all the John Smiths and Gupta Patels we
will need identifiers - maybe not in a way that could be
"discovered" by an outsider seeking to guess a childs ID:
thus name pair pair pair would work well and be easy to
memorise for the user:
stephen.heppell.ab12cd@milliemail.com
- we do need to
address the issue of alliasig from and to other mail
addresses with some urgency. My own feeling is that we
would accept mail blanket forwarded to millie mail
but not allow blanket forwarding out from
it.
Central Server provision
See
features
for software features but the important details are that
Millie Mail is web based, accessed from any computer,
with any IP savvy OS, with any browser software,
anywhere.
The web
browser offers web based mail but a number of other
specific functions like a personal address book,
interr-elationship with other members of your varous
communities (school, sport, family etc).
Model of
sponsorship
In the
UK the service is sponsored by Oracle. Their name is
directly and primarily associated with the service (as
for example might be the case with Worthington and the
League Cup in soccer). We would speak of Oracle Millie
Mail. However the sponsors role is much more
important in this case because they are also prime
technology consultants.
In answer to
"what is in it for Oracle" there are four
declarations:
- It raises
Oracle's profile in a ubiquitous fashion
- It clearly
illustrates the benefits of a thin client model -
certainly of the considerable value added by the server -
in accordance with Oracle's mission statement
- It
demonstrates the power of Oracle's technology
- and
differentiates Oracle as a company that delivers on
promises ("we can and do...")
Oracle would
reserve their future ability to seek sponsorship from the
service for those beyond full time education in a way that
would make the service cash neutral in marginal cost terms
after some fixed period of time. This is clearly not a
business case for a revenue raising service, it remains a
public service in design, regulation and
intention.
Marketing,
PR
There is work to
be done in PR with:
- all media:
TV, education press, computing press, radio,
etc.
- service
providers
- interested
parties like the National Association of Advisors for
Computers in Education (NAACE)
- families
- the
government (through No 10), individual departments and
ministers (Departments for education and Employment, for
Culture, for Trade and Industry etc. and interested or
influential individual politicians
pre-release of
embargoed information needs to be carefully managed in line
with the project
timing
schedules.
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